Marketing

The expand of Bumi Hijau

In early stages, the markets were only confining to direct consumers such as restaurants, hawkers and individuals. With the increase of market and product demand, the company has expanded the market to various distribution channels and outlets around Johor State.

An efficient and effective channel of distribution network can be established over a period of time. Therefore it is vital for Bumi Hijau to create confidence and trust within the customers nationwide so that the valued end consumers could reach to our superior quality products. Our channels of distribution reach the remotes areas of Malaysia making Bumi Hijau brand available and easily to reach by all consumers. Networking has been established with reliable and reputable dealers and wholesalers through our branches in Johor, Kuala Lumpur and Perak. Each shall cover the southern, central and northern areas in Malaysia.

Marketing Strategy

To enable better access and availability of our products, Bumi Hijau products has being listed in almost all the hypermarket. Realizing that the trend of purchase by our end consumers has changed through time, efforts has been made to ensure our products are available in many hypermarkets such as Giant, Carrefour, Econsave, Mydin and other locally built hyper or supermarkets such as Maslee, Midas, The Zon and etc.

International trade Worldwide

Our products has also being exposed to the international trade via the assistance of the governmental bodies such as:

We too are actively involved in international trade fare held worldwide such as:

Recently there are products being eyed by international importers from Turkey and Jeddah. Arrangements are now made to deal with them by signing an agreement with the said importers. A special marketing task force head by the Executive Director is currently strategizing to penetrate other lucrative international market worldwide especially the Halal international market.